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Wednesday, September 25, 2013

Turkey's Rising Middle Class Drives Demand for Islamic Fashion

By: Riada Ašimović Akyol 

Al-Monitor - August 23, 2013

Two things one might notice shortly after landing in Istanbul are traffic congestion and countless billboards on the side of the road. Advertisement displays by companies from various industries is not unusual. Yet, when it comes to apparel, what is peculiar to Istanbul is the broad palette of fashion styles, and hence the market. Thus, a gigantic billboard with a model wearing a headscarf may be placed right next to a billboard promoting bikinis. Turkish society is very diverse, so accommodating different needs in all aspects — fashion included — is a sine qua non for advancing Turkish democracy.

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