American Muslim consumer market worth billions

Clothing, food entrepreneurs are moving to fill gap.

By: Mariam Sobh

WBEZ 91.5 - January 28, 2014

Melanie El-Turk launched a modest fashion clothing line a few years ago out of her apartment in Chicago’s Streeterville neighborhood—joining the populous ranks of business entrepreneurs.
What makes El-Turk stand out is that she is in the vanguard of a movement to better reach a growing but not yet widely recognized market niche: consumers who, like El-Turk, are American Muslims.
She started Haute Hijab because she did not feel that mainstream fashion catered to the modern young American Muslim.
Haute Hijab is what you might characterize as a mix of haute couture and the hijab, the religious dress code to which many Muslim women adhere.

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