Tell me and I forget. Teach me and I remember. Involve me and I learn. Benjamin Franklin

Monday, January 6, 2014

Print Starts to Settle Into Its Niches

By DAVID CARR

The New York Times - January 5, 2014

Kevin Kelly is not a dumb guy — far from it actually. As the founding executive editor of Wired and one of the people who helped build The Well, among the earliest online communities, he has done a good job of seeing what is coming next for decades.
But last year, he had what sounded to me like a dumb idea. Mr. Kelly edits and owns Cool Tools, a website that writes about neat stuff and makes small money off referral revenue from Amazon when people proceed to buy some of those things. He decided to edit the thousands of reviews that had accrued over the last 10 years into a self-published print catalog — also called “Cool Tools” — which he would then sell for $39.99. 

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